Food Lion Launches New Program to Help Local Charitable Organizations Earn Their Share of $1,000,000 and
Cover 3 Football's Feed the Children Program Needs Your Help

Franklin, VA February 21, 2011: Cover 3 Football's Feed the Children Program is participating inthe new Food Lion Community Rewards program to earn much needed funding for our organization. We need your help and support to maximize our fundraising effort. We are encouraging you to shop at your local Food Lion store and ever time you shop Cover 3 Football will earn a share of the program funds donated by Food Lion based on what your purchase.

To participate, parents, campers, teams and organization supporters are asked to visit www.foodlion.com and click on the link below. Once you do, enter your 12 digit MVP Card Number and then our Organization Code 252411. All eligible purchases from that point on will help Cover 3 Football earn a share of 1,000,000 to help feed needy children.

All Food Lion Brand products will earn a share of the donation for Cover 3 Football's Feed the Children Program including: Food Lion Brand, Healthy Accents, Home 360, Nature's Place, On the Go Bistro, Smart Option and Taste of Inspirations (all trademarked) products.

With the support of the community, this program will help Cover 3 Football's Feed the Children Program provide better service to the community.

For more information on how you can help, please contact:
Steph Wood, Cover 3 Football Business Manager
steph@cover3football.com
252-532-5525

Food Lion is a banner of Food Lion LLC, a subsidiary of Brussels-based Delhaize Group (NYSE:DEG)

CLICK THIS LINK BELOW TO BEGIN YOUR REGISTRATION PROCESS
http://www.foodlionmvprewards.com/mvp_registration/cardno.php